Keep on Moving

May 27, 2021


Our TV ad is back on screens from 27th May, airing across the North, East and Midlands until 4th July.

And it'll be running nationwide during the ICC cricket — so keep your eyes on the stumps in June.

Filmed at the new JET Dove Retail White Rose forecourt in Barnsley and throughout the stunning Peak District National Park, the TV ad captures the journey through the eyes of the driver.

A unique take on a classic road movie theme - the campaign film features a man at a grand piano travelling through dramatic English countryside playing and singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’. He then briefly stops at a JET forecourt/site to refuel before hitting the road again to resume his memorable musical journey accompanied by the line: ‘Don’t let filling up slow you down’.

Keep on moving and find your nearest JET station:

JET Locator