JET has transformed the stores at two of its company-owned,dealer-operated, sites with the introduction of the latest SPAR store concept.The forecourt stores at JET Askern and JET Balby in Doncaster have been redesigned with a strong mission-focused design, making it easier for customers to find what they need. Launch events for both sites took place at the end of January, with in-store food tasters and a JET ULTRA Premium Fuel promotion helping to draw in customers to the revamped stores.
Both sites now boast new SPAR ‘Daily Deli’ self-serve food-to-go offers on entry, with a varied selection to appeal to a wider range of customers. As well as Costa coffee, slush, hot snacks, pastries and donuts, there is an array of healthy snacking options and a free water refilling station. LED lighting has been introduced throughout for energy efficiency and a backlit circular spirits display is a focal point of the service areas in both stores, creating an impactful display at the till points.
Oliver Müller, JET’s Retail Business Manager, comments: “This latest development further demonstrates our continued commitment to strengthening the JET brand in the UK. We’re now really starting to see the impact of the initiatives we’ve been working on over the past few years, including the success of our new forecourt image, our rebranded JET ULTRA Premium Fuels range and now this new SPAR store concept.
“We are delighted that our company-owned Askern and Balby sites are among the first forecourts in the UK to benefit from the latest SPAR store concept. It looks fantastic and very much complements JET’s modern forecourt image. The improvements in-store have been very well received by customers and staff alike.”
Ian Taylor, Retail Director at SPAR UK, adds: “We first introduced our latest store concept at SPAR Havannah Street in Glasgow in May 2019 and since then a number of stores around the UK have adopted these design developments.Our customer-focused formats enable our retail partners to maximise profits. In the case of JET’s Askern and Balby sites, our format ensures we have matched local customer needs and missions to each individual store.”