Creative Brief - JET celebrates the open road
September 9, 2020
In the midst of this shift JET’s latest campaign from isobel celebrates the open road and helping drivers ‘Keep on Moving’. The slot is the first TV advertising for the fuel brand in over 20 years.
The campaign is a celebration of the feeling of being behind the wheel of a car, without a car on screen. It encapsulates the freedom of the open road and the power of belting out your favourite tunes.