Creative Brief - JET celebrates the open road

September 9, 2020


Gone are the long haul flights or even flights at all and in their place come the humble staycation and the good old fashioned road trip.

In the midst of this shift JET’s latest campaign from isobel celebrates the open road and helping drivers ‘Keep on Moving’. The slot is the first TV advertising for the fuel brand in over 20 years.

The campaign is a unique take on the road trip as we see a man seated at a grand piano on wheels, whizzing his way through the countryside

The campaign is a celebration of the feeling of being behind the wheel of a car, without a car on screen. It encapsulates the freedom of the open road and the power of belting out your favourite tunes.

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