Behind the Business with... JET New North Road

May 10, 2021


The site has been transformed and looks fantastic. Can you tell us how it came about?

My dad has been running New North Road for 20 years and 18-months ago I gave up my job as a mechanical engineer to join him. Family is at the heart of this business and I could see that there was real potential to extend the offer - especially on the retail side. So we decided to invest in the business to make it the best it can possibly be. We now have a SPAR branded shop that is more than twice the size of the old one plus we have the new JET branding which makes a real statement and has been hugely popular.

Can you tell us a bit more about the rebrand and what the response has been from your customers

We now have a really modern forecourt and retail offer that is designed to meet the needs of our customers in 2021 and beyond - and the response has been overwhelmingly positive. ‘Beautiful’, ‘clean’ and ‘modern’ are just a few of the words that come up time and time again. I feel like this is what the community wanted, what they needed and I also think that as brands - JET and SPAR really complement each other. Part of our ambition for the business looking forward is to attract new customers - and it’s already happening.

Your father Janu is famous for his incredible flowers – how important is it to have a USP?

I think having a unique selling point is important for every business. My dad has a real passion for flowers - you should see his garden it’s incredible! And you’re right, we are known for selling some of the best-quality cut flowers in the area and at certain times of the year like Mother’s Day and Valentine’s - there will be queues around the block. He is very proud of the fact that on one of those occasions flower sales topped £20,000 – in just one day! And now they have pride of place in the new shop - a colourful way to greet customers as they enter. We have also added some more unique products that will help make us a destination site including a Tango Ice Blast machine, Costa Coffee and some top-quality fresh meats plus hot food-to-go.

You have worked with JET for a long time - how would you describe the relationship?

It’s strong, loyal and trusted. My dad and Chris Murphy get on very well and he is in-tune with the business and what we need from JET. As a business, JET listen and that makes for a very positive working relationship.

Tell us about a standout moment at JET New North Road

I’ve been trying to think of some specific moments and obviously the crazy flower day was a great memorable day! But actually right now is the standout moment. The refurb, the new vision - 2021 is the standout moment and I’m incredibly proud to be a part of this business today and in the future.