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JET Announce Platinum Celebrations

Leading fuel brand, JET, is celebrating its 70th anniversary in the UK with a series of platinum-themed marketing activities – and the launch of an eye-catching retro logo to mark the occasion.

Digging deep into its rich history and heritage, JET will launch a ‘memory lane’ content series revealing stories from the dealers, staff and customers who have helped the fuel brand ‘Keep on Moving’ over the decades. Additional marketing activity will include a series of platinum Behind the Business dealer interviews, themed merchandise including totes and t-shirts, and filmed content for social media.

The 70th celebrations will also see the return of the hugely popular Wheel Spins activity. Starring an ‘80s-style’ TV host wearing an on-brand crushed velvet yellow jacket, JET will launch a platinum special edition – visiting JET sites across the UK.  The series, which launched in 2023, drew over 1M combined engagement across Facebook, Instagram and YouTube.

‘JET Petroleum’ was founded in 1954 by Yorkshire businessman John Willy ‘Bill’ Roberts with just a single service station site and a modest, post-war marketing message: “only what you need and nothing more”. The name came from the column of letters on the licence plate of his first tanker: JET 855. Fast forward 70 years and JET has grown into a leading brand in the UK, with 307 sites.

Bill Roberts, founder of JET.

“Our platinum anniversary is cause for celebration and provides the perfect opportunity to shine a light on the people behind a brand we are all proud to be a part of.” says Rupert Turner, MD UK Marketing, Phillips 66 Limited “From the very beginning JET has been a driver-first business – offering great customer service and value for money – and that ethos is unwavering. The JET journey is ongoing – and we look forward to a successful future.”