Oakley Service Station in County Durham is celebrating both its 50th anniversary in business and its 20th anniversary as a JET-branded forecourt.
To mark the occasion the JET forecourt ran a week-long free fuel giveaway in March, when ten Golden Tickets each worth £50 in fuel were won by ten of Oakley’s lucky customers.
Oakley’s owners, Joyce and Nicky Porter, have been selling fuel at the West Auckland forecourt since January 1st 1967, having started out with just three petrol pumps. Fuel then was 4/9d for regular, 4/10d for premium and 4/11d for super – around 7 pence a litre in today’s money!
Joining JET was one of our best decisions, Nicky comments: “It’s hard to believe that we’ve been in business for 50 years, only closing on Christmas Day and New Year’s Day each year. It’s now two decades since we joined the JET network and it remains one of our best business decisions.
“We chose JET because of their strong brand and the fact that they only deal with independently operated fuel service stations like ours. We like the fact that JET have their own refinery and they have always delivered fuel as requested and on time. These are just a few of the reasons why twenty years later our partnership with JET is still going strong.”
Nicky adds: “As with any business, we’ve had many different trading periods, some good, some not as good, but thanks to the support and service we receive from JET our sales have increased year on year in recent years. I can confidently say that JET will continue to play an important role in Oakley’s success in the future!”
Oakley’s forecourt and shop have recently been modernised, with brand new pumps and an updated electronic till, and a makeover is planned for the store in the coming months. Tori Sowden, the Porters’ daughter and Oakley’s General Manager, comments: “We’ve been very lucky to have such a loyal customer base over the past five decades, so to mark this milestone anniversary, we really wanted to thank our customers for their ongoing support. A free fuel giveaway was a great way for us to give a little something back. And with 10 lucky winners over the week our customers were delighted to be part of our celebrations!
“JET has given us so much support – helping to organise two interviews with our local radio station and promoting our anniversary online and with our local newspapers. We’re over the moon with how well the week went.”