Over six decades the JET brand has become synonymous with offering value for money, quality and service – a popular message with motorists, dealers, distributors and commercial customers. We've been on the journey together for over 60 years and look forward to travelling with you for many more.
JET Petroleum Ltd, a wholesale fuel supplier, is set up in Keadby, Yorkshire, by John Willy ‘Bill’ Roberts, supported by associates Robert Hanson and Mr Holdsworth, owners of a haulage firm.
"When JET opened for business the price of a litre of petrol to the motorist would have been equivalent to 4.9ppl"
Expansion of the business continues with the opening of Keadby Terminal which had previously been a margarine factory.
Tankers arrive on the Western Jetty at Immingham to discharge their cargoes into barges which then make the 30 mile journey to the 20,000 ton storage facility at Keadby.
JET is bought by Continental Oil, a large independent US oil company.
Initially, Continental Oil tries to promote its own brand image in the UK but such is the strength and popularity of JET, that the established name continues.
“Join the JET Set”
JET petrol stations all over the UK are asking motorists, “Have you joined the JET set yet?”. As part of a new promotion, badges and bumper stickers are being handed out to customers proclaiming “I’ve joined the JET set”.
Conoco open the Humber Refinery
In July, Conoco open the Humber Refinery in South Killingholme, North Lincolnshire, producing around 80,000 barrels per day.
Today, the Refinery is owned by Phillips 66 Limited and has a crude oil processing capacity of 221,000 barrels per day.
JET sets a precedent for the forecourt shops of today by launching Jiffy-branded convenience stores on its forecourts. Previously, forecourt shops had been very basic with car care products and lubricants being the main products for sale.
JET celebrates its 60th Birthday!