A Hampshire-based forecourt that switched to the JET brand and reopened in October 2017 has seen fuel volumes soar by 40 – 45% in just four months and shop sales rise from £7,000 per week to £12,000 per week – an increase of around 40%.
JP&S Services took over Phoenix Green in Hook, Hampshire, in July 2017, simultaneously switching from the site’s existing fuel supplier to the JET network. The company already owns two other JET forecourts: Ockford Road in Godalming and Tilthams Service Station in Aldershot.
Phoenix Green was closed for three months while it underwent a complete shop and forecourt refurbishment, reopening in October 2017. JP&S Services invested £500,000 in the work, which included remedial work on the grounds, a full shop refurb, tank and pipework, a new island and new pumps, a new JET-branded canopy and pole sign, new LED lighting, and a significant amount of electrical work. The trading space of the site’s shop was increased by reducing the office space and Londis was chosen as the site’s new symbol partner.
Yogan Visvanathan, Director of JP&S Services, comments:
“Our investment, coupled with moving the site to the JET network, has enabled us to boost fuel volumes by around 40 – 45%. With the previous brand the site was doing 2.5mlpa but now we’re forecasting 4 – 4.5mlpa. Our shop sales have jumped from £7,000 per week to £12,000 per week – an increase of around 40% and we anticipate this to rise further in the future. The future for Phoenix Green is looking very bright!”