Yasin wonders on JET’s brand strength in Wales

A hundred yards from the promenade in Llandudno in North Wales, Mostyn Broadway is a 2.5 million litre site with high levels of summer tourist traffic. When new owner Ghulam Yasin bought the site in September 2014 it had been with the same brand since the ‘90s and had become a little tired. Yasin, owner of two other forecourts, understood that he needed a good consumer fuel brand to bring in the customers and of course secure a brilliant deal…

JET Dealer

Fair playing field

“One of my big concerns was security of supply. Some brands have their own company-owned sites and I was worried if there were supply issues (UK refineries seeming to close every other week!) then I might come at the bottom of the heap. JET offered a fair playing field and also had a strong message about security of supply that leveraged the strength of their own refinery.”

“When I did the maths, JET’s card deal came out at 37% cheaper than the deals at my existing non-JET sites. That’s a saving of nearly £5,000 annually!”

JET petrol garage

Straightforward and honest

“JET fitted the bill, they were straightforward and honest and I could see they really wanted my business. I didn’t just meet Matthew the local territory manager, Bruce, his boss, came from Scotland to see me, and Guy Pulham who heads up the UK regional business came across. In the end I decided that a strong brand, a great deal and straightforward people would see me through. So I went with JET!”

JET petrol garage

Card costs – 37% cheaper. Improve cash flow by £7,000

“When I did the maths, JET’s card deal came out at 37% cheaper than the deals at my existing non-JET sites. That’s a saving of nearly £5,000 annually! The one-day payment terms mean that I get the money back two days earlier, so the business account is about £7,000 better off at any given time, which is brilliant for cash flow.”

“I told him... volumes are up 15% in the first six months and would be up by 25% in the first year”

JET Garage

Volumes up 25%! Could you put them in touch with me?

“When I told a friend of mine with five sites in Manchester I was going with JET he asked ’Why would you ever go with JET?’ I rang him up the other day and told him that’ site volumes are up 15% in the first six months and would be up by 25% in the first year. He said ‘OH! – could you put them in touch with me?!”